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Want to Influence better?
We made a series of videos discussing different types of influence. Each can be achieved by adjusting your Cognitive Steering. Each has its pros and cons; the key is to master them all and deploy them at the right time.
Jacinda Ardern became a global figure following her 2017 victory in the New Zealand General Election, challenging preconceived notions of what it means to be...
Jurgen Klopp took over management of Liverpool F.C in 2015, and in the years since has shaped the club into one of the strongest sides in the footballing wor...
Jacinda Ardern and Angela Merkel are two respected and effective leaders who make use of the Inclusive Strategy. However, whilst Ardern's is warm, Merkel's i...
Steve Jobs co-founded Apple in 1976 and by the time of his premature death in 2011 had completely revolutionised the technological world with his innovative ...
Queen Elizabeth II was coronated in 1953, inheriting a monarchy in crisis following WWII and the dissolution of the British Empire. Resolute, committed, and ...
USTEER provides unique insights into the soft skills being brought by the next generation
We have been tracking cognitive steering for the past 7 years in young people and students.
We now have data from 70,000 participants from the UK and the world. The largest in the country.
Our findings provide a unique insight into the soft-skill patterns emerging in the next generation